Twill is an upscale boutique that specializes in designer fashion and premium denim. Located in Greenville’s popular Augusta Road area, Twill reflects the sophisticated yet casual style of its clients. Offering an extensive selection of denim for women, expecting mothers, and men. Twill’s denim experts can help everyone find their perfect fit. Twill not only carries denim, but also unique hand picked tops, dresses, jewelry, and accessories. Twill’s goal is to provide customers with assistance to cultivate their individual style. Their cozy sitting area (complete with crayons and kids toys) also has a TV and fully stocked bar. Now that’s my kind of boutique! I recently chatted with one of the owners, Carolyn, who just so happens to be a sorority sister of mine from back in the day (Pi love) all about her beautiful boutique and living in Greenville, SC.
When did you open Twill?
Twill opened July 18th, 2014
Where did the name come from?
Twill is a denim and lifestyle boutique. Denim is a ‘Twill’ weave. We carry a variety of clothing and accessories from casual wear to cocktail attire. However we consider ourselves denim experts so we thought the name Twill was perfect!
Who are the owners and what are your backgrounds?
Lauren Page and Carolyn Haas are the owners. Our manager is Georgia Haas. Lauren and Carolyn both worked in the retail and fashion industries prior to opening Twill. Georgia has an art background and previous retail experience.
What is your favorite thing about running a boutique?
The most fun thing about owning a store is working with our customers. We consider them part of our Twill family and love getting to help them find pieces they love and feel great wearing!
What are some of your favorite lines you carry?
What is your shop’s signature style?
Twill is primarily a contemporary casual boutique. Our day to day style is chic and comfortable. However we also have great pieces for all those date nights and special occasions!
Tell me about who the Twill customer is.
At market we are always considering our customers and how to make those runway looks work for real life. Our customers range from ages 15 to 70. We try our very best to have something for everyone.
What are your favorite trends currently?
What are your favorite trends for fall / winter?
I’m more than a little obsessed with the interior of your store. Tell us all about it!
We really want people to feel at home when they shop at Twill. We tried our best to create a warm and welcoming environment. We have a great sitting area that looks like a living room. We have a TV for the men and activities to keep children busy. Most our furnishing we found while antiquing/junking, which is one our favorite things to do. We love old things and re-purposed so many items in the store. Our clothing racks were old mill carts, our dressing room doors were salvaged from old homes, and some of our shelves were shutters.
What do you enjoy doing in Greenville when you aren’t at the shop?
Greenville has grown and changed so much! Lauren and Carolyn were both born and raised in Greenville. It is such a privilege to live and do business in such a beautiful place. Here are some of our favorite places:
Things We Love To Do: Walk and ride bikes on the Swamp Rabbit Trail, Play in Fall’s park, Greek Festival, Artisphere, Saturday Market, Downtown Alive, Fall for Greenville, Euphoria, First Fridays, Drive Games
Photos by Katheryn Blythe Photography